Fashions on the Field

Fashions on the Field

Fashions on the Field has become one of the most recognised traditions of race day and remains a popular way to engage patrons beyond the racing itself. It provides an opportunity for attendees to participate in the event, showcase their style, and become part of the race day experience.

For clubs, Fashions on the Field can help create atmosphere, attract new audiences, generate sponsorship opportunities, and provide a focal point between races. It can be scaled to suit any race day, from a simple best dressed competition through to a feature event with multiple categories and significant prizes.

Why Consider Fashions on the Field?

A well-planned competition can add value to the overall event and appeal to patrons who may not traditionally attend for the racing alone. It can also provide additional content for marketing and social media, helping promote both the current and future race meetings.

Benefits may include:

• Increased patron participation and engagement

• Enhanced race day atmosphere

• Opportunities to attract new audiences

• Additional sponsorship and prize partnerships

• Strong visual content for marketing and promotion

Planning Your Competition

The format and scale of the competition should reflect your club, audience and event. Some clubs choose to run a simple competition with one or two categories, while others create a major feature attraction with multiple judging rounds and sponsor involvement.

When planning your competition, consider:

• Competition categories and eligibility

• Entry and registration processes

• Judging criteria and selection of judges

• Timing within the race day schedule

• Sponsorship and prize opportunities

• Presentation and photography requirements

Delivering a Successful Event

Successful Fashions on the Field competitions are easy to enter, well promoted and integrated into the broader race day program. Patrons should understand how to enter, what categories are available and what prizes can be won.

Many clubs find success by promoting the competition well before race day, partnering with local businesses for prizes and ensuring an experienced MC helps build excitement throughout the event.