Websites

How Websites Support Race Days

Your website is often the first place people go to find information about your club and upcoming race days. It supports everything else you promote and helps patrons plan their visit.

A clear, simple, and up-to-date website builds confidence, reduces confusion, and makes important information easy to access across both desktop and mobile devices.

What this area covers

• Race day and event information
• Website navigation and accessibility
• Content accuracy and maintenance

What to focus on

• Make race day information easy to find within one or two clicks
• Keep all event details accurate and up to date
• Ensure your website aligns with what is promoted elsewhere
• Keep pages simple, clear, and easy to navigate
• Prioritise the information people are looking for
• Make owner benefits, reciprocal rights, memberships, and ticketing information easy to find

What strong websites look like

• Visitors can quickly find race day details and event information
• Key information is consistent across all club platforms
• Content is maintained and relevant
• The website functions well on desktop and mobile devices
• Important information is easy to access without excessive searching

Quick wins

• Add a clear “What’s On” or “Upcoming Race Days” section
• Ensure race day dates, times, and entry details are correct
• Remove or update outdated content
• Make key information visible on the homepage
• Check how your website looks and functions on mobile