Social Media

How Social Media Supports Race Days

Social media is one of the most effective ways clubs can promote race days, share key information, and stay connected with their community. It is often the first place people go to find out what is happening and whether an event is worth attending.

When used consistently, social media helps build awareness, improve attendance, and create ongoing engagement before, during, and after race day. It also plays an important role in shaping how your club is perceived within the local community.

What this area covers

• Promoting upcoming race days and key events
• Sharing clear and timely race day information
• Showcasing the race day experience
• Engaging with followers, members, and the local community

What to focus on

• Use the platforms that best reach your local audience
• Post consistently in the lead-up to race days, not just on the day
• Keep messaging clear, simple, and easy to understand
• Use real photos and videos from your club wherever possible
• Focus on people, atmosphere, and community, not just racing
• Respond to comments and messages to build connection

What strong social media looks like

• Race day information is easy to find and understand
• Posts build anticipation in the lead-up to events
• Content reflects the club’s identity and local community
• A mix of promotional, informational, and engaging content is used
• The club maintains a consistent presence, not just occasional posts

Quick wins

• Post a clear “What’s On This Weekend” update 2–3 days out
• Share race day details 24–48 hours before
• Use real photos from your track instead of stock images
• Post at least once before and once on race day
• Respond to comments and messages